Using a combination of photographer selected images, two ads were produced to highlight the cleaning power of the products.

Flash Wooden Floors involved using a cross section of surface shots with desaturation and distress effects added. The bottle was placed with lighting effects, litmus paper and vignette applied.

The rich, polished effect of the right- hand image was to emphasise Flash’s power, whilst retaining a realistic and contrasted look.

Special Surfaces was the same brief, with the scratching added with the dull, almost powdery
surface contrasting nicely with the highly polished, perfectly reflected finished image.