Shot by Jo Sax, these were a series of press and OOH ads for the McVitie's 'Sweeet' campaign.

The animals were all shot against a blue background (seal was created in CGI) masked and placed into
backgrounds made from a colour palette.

From the photographers retouched files the task was sitting the animals into the final blue backgrounds.
This required a lot of soft masking and shadow detail, each subject had an extensive amount of retouching.
The packs were redrawn and colour adjusted with lighting applied and placed in the final layouts with the animal.

I artworked these for final delivery.