From a concept, photograph, retouch and produce press ads and A2 posters for the Wimbledon Championships.

Using a food stylist and props including the slate surface, I shot the ice cream in front of an existing tub of Häagan Dazs – the ice cream was melting under the lights, so a lot of testing was done before to get to the right overhead lighting and arrangement of ice cream. Once I was happy with the shot, the new tub of ice cream was comped in, the background extended and the lighting made consistent to pull the ad together.