• Visualisation

Produce two Gregory Crewdson-inspired visuals, taking colour references from his work and using HSBC Red in key elements.

For the second design, I photographed various people riding Brompton bikes in the street and placed them into a Shangai street, to give the impression of a crowd. Duplicating the bike riders and colouring the clothing helped with the numbers and the Bromptons colour changed to the iconic red.

Both of these designs were intended for use in a potential future HSBC campaign.